Search engine optimization, also called SEO by experts, is a process by which a website position on search engine results is optimized. Websites that rank higher appear much more in search engine results, which subsequently increases the frequency of online users (potential customers) visiting a website. It is a form of online marketing and it is now one of the best ways to organically increase website visitors. It is a form of online marketing where many small businesses can place their websites in front of the customers in order to growth their online presence and increase sales.
SEO is one of the most effective things you can do online to market your business. Getting your small business website optimized so that search engines will reward you by actually sending traffic to your website is the goal of every business owner. Though, SEO is not as easy as some might make it seem. The bottom line is, if your page is optimized, you will get better website ranking on search engines as Google, which then leads to increased website traffic and sales for you. Below, we will check out the benefits of search engine optimization for small businesses.
The benefits of search engine optimization
1. It creates brand awareness
One advantage of SEO is that it can help improve your brand awareness. Indeed, when a company occupies one of the top 3 positions in the results of search engines, people tend to think that they are the best business related to what they have searched for, are trustworthy and that’s why they have appeared on the top. And this is extremely important for small businesses because they need to build a brand and online presence as quickly as possible.
2. Targeted niche visitors
Another major advantage is that you are able to get more targeted visitors to your website after you start optimizing your site. You will need to hire a good SEO company that knows how to deal with your business needs. Anyone who is really interested in your products or services will be sure to visit your business website with the right search engine optimization technique. Mostly, this has to deal with SEO keywords research and link building.
3. Promote your products and get better ROI
Search Engine Optimization is one of the most affordable marketing strategies for any small business. If you really want to improve your business and site visits without spending a lot of money on it, then this is the best solution. Once you make up your mind, hire a reputable company to set up your website’s SEO and SEO keywords, then all your marketing and promotional needs will be taken care of.
4. Competitive advantage
With a good SEO on your small business website, you have an advantage over your competition. When you have a good SEO, your website ranking will be higher, gain much publicity, and make more sales while your competitors will still be struggling to find marketing strategies that can bring sales.
Many small businesses need to hire a professional specialist to set up a good SEO for their small business website, and this will incur some charges. While the small business owner will have to pay for this service, it’s less expensive than other types of advertising. For instance, if you pay £500 to set up search engine optimization for your business’ website, it would benefit you for a long time. The traffic that will come to your website from search engines will be for a lifetime, but if you spend that £500 for only a few days on advertising platforms, no doubt, there will be traffic and sales for a few days, but you will have to continue spending to have more traffic and sales.
The costs of SEO
The costs of SEO varies, depending on how advanced your website is with it. If you’ve just build your small business website or are just starting out with Search Engine Optimization for your small business, then the average price is between £500 – £1,500. Of course, business owners could get the job done cheaper, but experience has taught many small business owners that it’s better to go with an SEO expert and invest a one-time fee, rather than to hire a cheap freelancer where job quality is not assured.
Furthermore, there is a real risk for business owners, when it comes down to hiring a cheap SEO freelancer This is because, when a poor job is performed, Google could actually punish your website by pulling its ranking down the list, which would eventually set your small business website back. So it’s better to hire a qualified and good SEO company and pay a one-time fee or a retainer to assure your website SEO is done correctly and you are above your competitors with site’s Google Ranking.
A good SEO company
It’s always good for business owners to understand at least the basics of search engine optimization. Which is why it’s recommended to read up on it before you hire a good SEO company to do the work. Small business owners are advised to read a beginners guide, from one of the leading SEO tool providers.
As a small business owner, you can also request an SEO audit to be done on your website by one of the leading search engine optimization agencies. Some agencies charge for this audit, but you can easily request a comprehensive free SEO audit here. The assessment will give business owners a full overview of where there’s website is ranking now and what needs to be done in order to get a perfect SEO.
Tips for choosing a good SEO company
As you can image, there are many agencies and to select a good SEO company can be tricky. That’s why as a business owner you should always make sure to go with an agency that thinks beyond search engine optimization. As explained before, Search Engine Optimization is great but it’s only one element of the online marketing strategy for your business. You’ll want to find a full-service digital marketing agency, which not only tackles your SEO concerns but also covers any of your other online marketing needs.
So before, you select a company, make sure you go over their checklist of services. You’d want to look for services offered relating to digital marketing, Pay-Per-Click, Advertising, Social Media etc. This is essential, as you do not want a digital marketing company that comforts you with pretty lies. Instead, you’d want to go with one that’s upfront, picks up the phone and makes sure that your advertising budget actually converts paying customers to your website.
So when I say “beyond search engine optimization,” this means that a good SEO company or digital marketing company you hire can offer an overall strategy to increase your sales or brand awareness. It also means that this same company has the ability get your business all the insights on your competitors in terms of advertising and keywords they’re using. Last but not least, thinking beyond, means that the agency also has the ability and manpower to keep up to date with trends and market developments, so that your business can be assured to stay on top and ahead of its competitors all the time.